Olga’s Kitchen, a casual dining restaurant chain known for its signature, grilled-to order secret recipe Olga bread, expanded its relationship with Fishbowl, a leading customer engagement platform provider for the restaurant industry.
After more than two years of relying on Fishbowl’s email and promotions manager solutions, the casual family dining brand is now taking advantage of Fishbowl’s latest intelligent customer engagement platform, to gain deep insights on its guests and facilitate relevant action.
Olga’s Kitchen will utilize Fishbowl to analyze its vast amount of structured and unstructured data from a myriad of sources, including POS, eClub, SMS, mobile, online ordering, reservations, loyalty and more, to uncover guest insights and strategies to execute data-driven decisions and personalized marketing that drives guest sales and visits.
Leveraging the Fishbowl platform, Olga’s Kitchen has identified guest personas, archetypes, look-alikes and behaviors based on statistical patterns in the data as well as guest data enrichment. This actionable understanding of guests can be used to create targeted segments for improved engagement, identify strategic media investments and assist in operational decisions, such as site selection for franchise growth.
“Fishbowl’s customer engagement platform is an invaluable addition to our decision making process,” says Howard Hardy, director of marketing, Olga’s Kitchen. "Utilizing deep customer insights to create actionable marketing strategies is critical in today’s restaurant climate. The gathered business intelligence has produced an immediate shift in our average unit volume and media planning strategies, allowing us to accelerate our expected achievement of revenue goals.”
“Clients are often surprised when they learn exactly who their guests are and what drives their behavior,” says Dev Ganesan, chief executive officer of Fishbowl. “We are thrilled to take our partnership with Olga’s to the next level and to empower them with the knowledge to make data-driven decisions, which is essential in the today’s competitive environment.”