Menu Masters, a provider of menus, design, and marketing solutions for the restaurant and hospitality industries, worked with The Old Spaghetti Factory to create a special, retro menu design to help in celebrating its 45th anniversary.
The Old Spaghetti Factory is a family-owned and operated business headquartered in Portland, Oregon. It has 42 locations (both corporate and franchise), and celebrated its 45th anniversary in 2014.
The Old Spaghetti Factory wanted to extend its celebration to its menus as part of the overall branding and marketing strategy. The company looked to ongoing partner Menu Masters to provide the brand reinforcement, menu design and engineering, and print fulfillment for this task.
Prior to the re-design, The Old Spaghetti Factory’s existing menus were a traditional café style cover with printed inserts. Menu Masters designed and executed a retro menu that harkens back to the style of the original Old Spaghetti Factory menus and format from when the first restaurant opened in 1969. The black-and-white printed paper menus have been so well-received that Old Spaghetti Factory has continued with the retro design.
With 42 locations nationwide, The Old Spaghetti Factory needed to satisfy a wide range of food preferences and slight menu differences for their various locations.
“The design, printing, and fulfillment of multiple menu versions can be a complicated process but Menu Masters is very thorough and diligent in their approach to our menu versions which gives us full confidence in our abilities to execute all of our menu needs at our restaurant locations,” says Ryan Durrett, director of marketing at OSF International, Inc.
“From a design perspective we enjoy working with Menu Masters because they are very focused on what our needs are and what our vision is,” Durnett says. “At The Old Spaghetti Factory we look for partners to align ourselves with who operate with a likeminded sense of service and communication, [and] Menu Masters definitely fits these criteria."
Menu Masters is working with Old Spaghetti Factory for a menu revamp that will accommodate the upcoming nutritional regulations.