O’Charley’s, a popular regional restaurant company with locations across 20 states, announced the debut of its new advertising campaign. The campaign seeks to bring awareness to the company’s core pillars—quality, value, experience, and relationships—and how O’Charley’s is committed to delivering southern hospitality to the everyday dining experience. The multi-media, multi-platform campaign includes a series of new commercials, fresh menu innovations at an affordable price point and a larger focus on building strong relationships with guests in the restaurant and within the community.

“We are thrilled to introduce our new ad campaign, which embodies the principles of our brand in a humorous, playful way,” says David Ellis, VP of marketing for O’Charley’s. “The new creative demonstrates in a clear and engaging way how we are different from our competitors. Not only do we believe the most enjoyable moments happen over a good meal, we also strongly believe our guests should be treated like guests at our restaurants, and this new campaign shows just that.”

The “Ms. Southern Hospitality” creative humorously personifies the O’Charley’s commitment to providing a better experience to guests—just like you do in your own home.  Southern Hospitality is the reason O’Charley’s serves fresh steaks and fresh, double hand-breaded chicken tenders instead of the frozen food many big chains serve. It’s why O’Charley’s chooses to go above and beyond today’s expected Casual dining experience.

“O’Charley’s prides itself on being one of the original restaurants to embrace the concept of serving quality food at an affordable price in an unpretentious, relaxed atmosphere with a hint of southern hospitality, and our guests look to us to continue innovating our quality of food and level of service,” says Eddie Hall, O’Charley’s president. “With the new campaign, we’re not only celebrating our commitment to better food and service, but we’re also inspiring our guests to never settle when it comes to dining.”

As part of the “Ms. Southern Hospitality” campaign, O’Charley’s is bringing awareness to their quality-driven menu innovations including always fresh never frozen steaks, chicken tenders and salmon. O’Charley’s is also committed to providing unique offers and creating differentiating occasions that bring guests around the table for a delicious meal. This year, O’Charley’s guests can continue to enjoy the Kids Eat Free offer every day, all day as well as all-you-can eat fresh, double hand-breaded chicken tenders on Tuesday, Free Pie Wednesday and all-you-can-eat catfish on every Thursday, among other offers. With initiatives like the Hometown Heroes program and a strong partnership with The Folded Flag Foundation, O’Charley’s will continue to honor the service of the men and women of our military. 

Casual Dining, Chain Restaurants, Industry News, Marketing & Promotions, O'Charley's