The New England Consulting Group (NECG) welcomes Ken Romanzi as a Principal and Advisor to its Food and Beverage practices. Romanzi brings nearly 40 years of marketing, sales, operations and general management leadership driving companies including B&G Foods, Nabisco, Cadbury Schweppes and PepsiCo (Frito-Lay), among others.
“I am delighted to partner with the talented team at The New England Consulting Group,” says Romanzi. “I’ve worked with NECG for over 30 years and look forward to helping them help their clients solve their brand, marketing and business challenges.”
Most recently, Romanzi served as president, CEO and director of B&G Foods, a leading company of shelf-stable and frozen foods with a diverse portfolio of over 50 iconic brands.
Prior to B&G, Romanzi was president of Fresh Foods at WhiteWave, where he led Earthbound Farm Organic, the largest organic greens and produce brand in North America. He was also chief operating officer of Ocean Spray, senior vice president, sales and customer service for the Nabisco Biscuit Company and president of refrigerated foods at Nabisco.
A strong proponent of innovation and entrepreneurship, Romanzi was CEO of the Ultimate Juice Company where he was the prime force behind the national expansion of Naked Juice. He was also CEO of Balducci’s Direct, a gourmet food direct-to-consumer business. Romanzi also served as VP marketing and strategic planning for Cadbury Schweppes North America and began his career in marketing at Frito-Lay.
“Ken’s management experience runs deep,” says Gary Stibel, CEO of NECG. “He is a skilled and proven leader with decades of perspective that will add great value to our team.”