HG Sply Co., the popular, award-winning neighborhood restaurant/bar from UNCO Restaurant Group, has secured a lease at 3351 Texas Sage Trail, Fort Worth, TX 76177 in Alliance Town Center; a master-planned 900 acre community at the center of wellness and community in Fort Worth. 

The 8,000 square foot space, with an opening timeframe of Winter 2024, promises an impressive two-story build-out that backs up to a natural green space.

Created over a decade ago, HG Alliance will embrace the foundation of what has made the original locations a huge success; a menu focused on clean food with simple but thoughtfully sourced ingredients, classic drinks, and humble hospitality served in unique settings. 

The new restaurant will offer seating for 220 inside, an open kitchen, a second-floor bar and expansive multi-level covered patio with seating for 108 outside. 

HG exists for those who appreciate flavor but maintain an intentional diet, whether that is low-carb, allergy conscious, gluten-free, vegan or most other dietary models. 

Founder Elias Pope explains, “Ten years ago, I was in the kitchen of HG Dallas, slinging sweet potato hash while my eight year old daughter was seating SMU students at brunch on Saturdays. Now we are looking to bring HG Sply Co. to a fourth community in DFW and Haley is a freshman at SMU! We’ve learned how subjective ‘food that fuels your day’ can be and have evolved to better understand ingredients that our passionate regulars crave.”

In 2013, UNCO (formerly 80/20 Hospitality) set out to create restaurants that would enable people to live more intentional lifestyles. Ones focused on creating a better life for their team and those they served. The Founders knew that in order to pull this off, they would need to create places that fostered greatness. Places where incredibly talented individuals are empowered to do their best work, with very little in their way. 

CROWDFUNDING

The Alliance location is an opportunity for loyal supporters and those in the community alike to invest in the restaurant and join the UNCO Founders Club.

Co-CEO Sameer Patel says, “HG prides itself on being a neighborhood restaurant. Each of the three communities we serve has shown us tremendous support over the years and are the reason for our continued success. We have chosen to offer crowdfunding as a way to allow our community to financially participate in the success they are driving and through this we established the UNCO Founders Club. It’s the first loyalty program that makes you money.”

The investment starts at a $500 minimum with any investment offering membership in the new investor-only UNCO Founders Club. The Founders Club is a generous loyalty program that comes with perks usually only available to private investors. 

Founders will receive an immediate dining credit equal to 10% of their investment and points each time they dine at an UNCO concept, essentially yielding a 10% discount for life. They are also invited to investor-only parties (including one for HG Alliance) and can secure tiered perks such as free queso for life or an entire bar named after them.

UNCO is committed to creating a return for regulars. In addition to the other perks, the first 50 Founders who invest $5,000 or more will eat for free at any HG Sply Co. for the rest of 2024! One entree for lunch and one entree for dinner for the rest of 2024.

In 2023 alone, the three HG Sply Co. locations combined generated $19.8M in revenue. 

Pope continues, “While debating ways to fund this new project we decided to carve out a piece and try something we’ve been considering for years, a loyalty program built around a REAL investment/partnership. One that aligns in a new kind of way.” 

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