The National Restaurant Association announced a strategic partnership with Taffer Dynamics Inc., expanding the organization’s engagement with the beverage alcohol community within the restaurant, foodservice, and hospitality industry.

Jon Taffer, who brings decades of success as a restaurateur to his role as executive producer and host of Spike TV’s highest-rated show, Bar Rescue, will lend his experience and subject matter expertise to the NRA’s two key beverage alcohol-related products: ServSafe Alcohol and BAR [Beverage Alcohol for Restaurants] at NRA Show.

ServSafe, which has long been the leading authority in food safety certification, has expanded its world-class training and certification pedigree into the safe alcohol serving space.

“Jon Taffer is an educator first and an entertainer second,” says Phil Kafarakis, chief innovation and member advancement officer, National Restaurant Association. “Taffer’s passion for ongoing teaching within the adult beverage space, and his commitment specifically to responsible alcohol serving, make him the ideal partner for our ServSafeAlcohol product portfolio.”

BAR, the two-day beverage alcohol conference and exhibition co-located with the annual NRA Show, posted record registration in 2015, its eighth year. In his previous role as president of Questex’s Nightclub & Bar Media Group, Jon Taffer has been intimately involved with the Nightclub & Bar Convention and Trade Show, bringing his expertise to development of robust educational programming for attendees.

“Jon Taffer has demonstrated experience in building both successful bar programs and successful conferences and exhibitions for restaurant operators in the adult beverage space,” says Mary Pat Heftman, executive vice president, strategic alliances, National Restaurant Association. “Taffer is considered a leading authority on critical bar business areas including staff recruitment and training, menu development, waste reduction and sales and trend tracking, which is precisely the kind of insight that will help us continue to build a world-class adult beverage event.”

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