Milkshake Concepts on Aug. 24 announced the opening of Vidorra, Deep Ellum’s newest restaurant, patio and rooftop bar. Meaning “the good life,” Vidorra offers bold and exciting Mexican flavors, along with a large tequila selection, unique cocktail program, and lively social experience in one of Dallas’ most vibrant neighborhoods.

“We love being a part of Deep Ellum and are extremely enthusiastic about its growth and development,” said Imran Sheikh, co-owner of Milkshake Concepts. “From the dining room to the ground-floor patio and rooftop – our concept was built to be a beautiful and energetic, yet approachable space for Dallas, in addition to having top-grade food and drink offerings.”

Vidorra’s menu features an assortment of appetizing shareables, soups and salads, tacos and signature entrées. Vidorra also offers signature and street taco options. The fajita offerings are available in multiple sizes, featuring up to five protein options, and served family style on a sizzling platter. 

The beverage program at Vidorra is equally as appealing with 20 thoughtfully crafted cocktails and margaritas. Vidorra also offers four tequila flight options, numerous margaritas including frozen varieties, and a bottle Patrón en Lalique, one of only eight bottles available in the United States, available for $1,000 a glass. Select cocktails are also available in large format for a convivial social experience.

The space covers 10,000 square feet and offers three distinct areas. For the design of Vidorra, Milkshake Concepts partnered with the local design experts at Coevál Studio. Inspired by artistry found throughout Mexico and Central America, especially in Mexico City, Vidorra ultimately evokes a modern and elegant Mexican style. The main color palette is drawn out of vibrant and bright colored neighborhoods and the application in modernist architecture throughout Mexico. Vidorra also features an outdoor patio along with a 2,000 square foot rooftop bar overlooking the Dallas skyline, both of which feature a state-of-the-art roof that opens and closes.


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