In early 2017, brothers Michael Morton and David Morton will introduce an entirely new steakhouse concept at the Hard Rock Hotel & Casino Las Vegas.
The Morton family knows steakhouses. Arnie Morton founded Morton’s The Steakhouse in 1978; and the restaurant is still perhaps the best known steakhouse in the U.S. Michael reinvented the steakhouse with the opening of N9NE Steakhouse in 2001, bringing a party vibe to a dinner out.
“We couldn’t be more excited to return to our steakhouse roots; and to truly reclaim the throne my father, Arnie Morton, held for so long,” Michael says. “To introduce this new concept with my brother, David, at the hotel our brother Peter built; it just feels like it was meant to be.”
David, who owns multiple restaurant venues in Chicago, echoes his brother’s sentiments. “Michael and I have long wanted to do a steakhouse together,” he says. “These plans have been percolating for years, and the time has come for the Morton brothers to, once again, reinvent the steakhouse.”
“Michael and David Morton have unparalleled experience in developing innovative dining and drink destinations,” adds Jody Lake, COO of Hard Rock Hotel & Casino Las Vegas. “This new concept fits perfectly with the direction we are headed and solves a missing piece of the equation with respect to the master plan of the Hard Rock Hotel.”
The new steakhouse will occupy approximately 7,000 square feet at the Hard Rock Hotel & Casino with all-new construction in the southwest corner of the property.