The Melting Pot Restaurants, Inc. announced that it has raised nearly $600,000 during the 12th annual St. Jude Thanks and Giving campaign in support of St. Jude Children’s Research Hospital. This brings the company’s total raised for St. Jude to almost $10 million since the partnership was established in 2003.
Every fall, The Melting Pot gives guests the opportunity to donate $10 or more to St. Jude and receive $20 off a future purchase of $50 or more. Restaurant teams rally behind the cause with internal competitions to encourage more guest donations, and franchisees often sweeten the pot with their own guest rewards and creative promotions. During this year's October 11 to December 11 campaign, The Melting Pot of Fort Collins was once again the top fundraiser, breaking the record it set in 2014 and netting more than $51,000 for St. Jude.
“We are a family here at The Melting Pot and our team’s passion in supporting this cause every year continues to grow deeper and deeper,” says Bob Johnston, CEO of Front Burner, restaurant management company for The Melting Pot Restaurants, Inc. “Everyone, including our guests, sees how crucial it is to take the time to cherish every moment with loved ones. It’s wonderful to have 100 percent of donations made at The Melting Pot go directly to St. Jude to help save children’s lives.”
Last year, The Melting Pot was honored with a Silver Award in the Enduring Impact Category of the inaugural Franchising Gives Back Awards program. The International Franchise Association (IFA) award recognized The Melting Pot for its longstanding commitment to the community through its ongoing partnership with St. Jude and the St. Jude Thanks and Giving campaign. The Franchising Gives Back Awards program recognizes the best, most innovative community leaders and charitable programs nationwide.
The St. Jude Thanks and Giving campaign is an unprecedented union of celebrities, media, and more than 70 of the nation’s leading brands and companies that ask consumers to donate while they shop during the holiday season to help St. Jude advance research and treatment of childhood cancer and other life-threatening diseases. These funds are critical given that no family ever receives a bill from St. Jude for treatment, travel, housing or food—because all a family should worry about is helping their child live.