The Melting Pot Restaurants, Inc. announced the return of its Mobile, Alabama, location at 840 Montlimar Drive. This new company-operated location opens its doors to the public on July 25 and will feature a new, limited-time Fondue Across America menu for guests to enjoy through Labor Day. The Mobile announcement comes on the heels of the brand’s recently launched strategic initiative to expand its company-operated footprint as a vehicle for further growth.
“Increasing our national presence of company-operated units allows us to test store designs and new approaches to our menu while further increasing our understanding of our franchises day-to-day business operations,” says Dan Stone, chief business and people development officer at Front Burner. “Our rich history, unique brand positioning in the polished dining category mixed with our award-winning menu offerings all make for the perfect recipe for continued growth and success.”
In June, The Melting Pot debuted their limited-time summer menu, Fondue Across America, which features iconic fondue takes on some of America’s quintessential dishes like Chicago deep-dish pizza and New York cheesecake. The menu also showcases a line of signature craft cocktails inspired by favorite flavors from across the country.
The Mobile location also will showcase The Melting Pot's updated design initiative. After conducting a detailed seating analysis and study of customer design preferences, The Melting Pot created the optimal dining and bar space for guests.
“We are incredibly excited to re-introduce the residents of Mobile to The Melting Pot,” says Mike Lester, president of The Melting Pot Restaurants, Inc. “The Melting Pot brand remains strong and relevant, and while growth via franchising remains our top priority, we’ll continue our strategic growth strategy of increasing our number of company-operated locations through 2016 and beyond.”
Domestically, the company is seeking new franchisees in select markets, including Houston, Texas; Los Angeles, California; Gainesville, Miami Beach and Fort Lauderdale, Florida; Des Moines, Iowa; the New York City area; and Charleston, South Carolina. On the international front, The Melting Pot is focusing its expansion efforts in target markets across Argentina, Brazil, Chile, Indonesia, Mexico, Singapore, South Kore,a and Taiwan.
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, Saudi Arabia, and the United Arab Emirates, and has over 10 locations in development internationally.