As part of Mellow Mushroom’s company-wide rebrand in November, the cult-favorite pizza concept will soon debut a new purple mocktail (the anchoring color of the refreshed brand palette), the Lavender Groove! A colorful addition to Mellow’s selection of non-alcoholic beverage offerings, the festive new drink will offer diners an additional creative beverage option for a limited time, as well as a healthier alternative to traditional cocktails. 

Available beginning January 2 through March 4 across Mellow Mushroom’s 160+ locations nationwide, the flavorful zero-proof beverage will be mixed with subtly tart Monin Blueberry Purée, Monin Lavender Syrup with semi-sweet floral flavor and fresh aroma of lavender & garnished with a dried lavender sprig. For those looking for a little extra buzz, diners will also have the option to add their liquor of choice (the team recommends Deep Eddy Lemon Vodka!). 

Available for dine-in only, the Lavender Groove pairs perfectly with bruschetta, the Enlightened Spinach Salad and the limited-time Miss Mushroom vegan pizza (available beginning Jan. 2).

Beverage, Chain Restaurants, Industry News, Marketing & Promotions, Menu Innovations, Mellow Mushroom