This year, National Margarita Day is February 22, 2023 – and who better to celebrate with than Margaritas Mexican Restaurants, a popular, 35-year-old Northeast-based brand with 25 locations known for its celebratory atmosphere, scratch kitchen and the best margaritas outside of Mexico.
Margaritas has successfully built a loyal following based on encouraging guests to have fun, drink great margaritas and experience the food, culture and hospitality of Mexico – without getting on a plane. The brand’s “leave your bags at the door” mentality aims to provide a vacation vibe for its guests ranging from families to the late-night crowd through decor, upbeat music tracks and personable, energetic team members.
On National Margarita Day (February 22), the restaurant is celebrating with $6 original and classic flavored margaritas, and from February 21 – February 26, its offering $12 Patron Margaritas (with a souvenir cup while supplies last), $20 Margarita pitchers, and prize giveaways. While the brand expects to see a large sales uptick in sales with the week-long promotions, its real focus is to throw a fun celebration on the day.
Margaritas has impressive beverage numbers for a chain its size, which is attracting existing and aspiring restaurant owners wanting to join the franchise:
- The restaurant chain generated 12.2 million in margarita sales in 2022 across 25 locations
- System-wide food/beverage balance is at 40% beverage – unheard of in the restaurant industry
- Sales lift on National Margarita Day ranges between 50 – 150% (varies by location)