While Luby's, operator of Cheeseburger in Paradise, Luby's Cafeteria, and Fuddruckers, has built a national reputation and multi-generational following for its delectable, home-style cafeteria fare, the nearly 70-year-old chain marks a morning milestone this month.  

The Texas-born brand with 95 locations throughout the Lone Star State as well as Oklahoma and Arkansas has begun rolling out its Early Breakfast concept that not only introduces cooked-to-order items, but also full table service every Saturday and Sunday from 8 until 10:30 am.

"While breakfast is not new to Luby's, we are excited to venture into a full-service weekend morning program that welcomes a fresh side of our brand – sunny side up and directly to your table," says Peter Tropoli, chief operating officer of Luby's, Inc. "We're already thrilled by the reception from diners, who are enjoying the extra convenience on their day off or some pampering on route to work."

The menu features three categories. Ten "Southern Comfort Platters" showcase a range of regional flavors with dishes like the Bananas Foster French Toast, traditional Migas with refried beans and warm tortillas, Texas Chicken N' Waffles with chipotle honey, and the Skinny Florentine Breakfast Sandwich, served on an English muffin.  

Twelve "Country Traditional" items span from hearty to healthy with options such as the Waffle Slab with two eggs and a choice of bacon or house-made sausage; the 10-ounce Good Morning Ribeye with made-from-scratch, buttermilk biscuits; and the Fit N' Trim, incorporating low-fat, organic yogurt plus granola and fruit. A la carte items include any style eggs, date nut and blueberry muffins, individual pancakes, and grits.

Three Texas restaurants have introduced Early Breakfast, including locations at 4901 North 10th St. in McAllen, 564 South Bibb Ave. in Eagle Pass, and Houston's Meyer Park location at 9797A South Post Oak Rd., where the program was test marketed.  

Upcoming launches include 3601 North Mesa St. in El Paso and 201 Longmire Road in Conroe on Oct. 11; 415 W. Slaughter Ln. in Austin on Oct. 18; 951 North Loop 340 in Bellmead-Waco and 12121 Westheimer Road in Houston on Oct. 25; 11023 Shadow Creek Parkway in Pearland on Nov. 1; and 1900 West Expressway 83 in Pharr on Dec. 6.

Casual Dining, Chain Restaurants, Industry News, Labor & Employees, Menu Innovations, Luby's