Logan's Roadhouse, the Nashville-based steakhouse chain has selected MicroStrategy Incorporated's Alert Platform as the foundation for a new customer-focused mobile app.

Through its new app, Logan's intends to put a complete brand experience directly into the hands of its mobile patrons so it can stay connected with them while they're on the move or at the dining table. Using the wide range of mobile conveniences and marketing features available in the Alert platform, Logan's expects to generate more repeat business, amplify its social presence, and deliver exceptional services to its most loyal patrons.

"Mobility is an increasingly important component of the restaurant experience," says Todd Townsend, chief marketing officer at Logan's Roadhouse. "We're confident that Alert will help us deliver a world-class mobile app that will truly delight our customers and draw them even closer to our brand."  

"With an Alert-powered app, Logan's Roadhouse will open a powerful new engagement channel to its customers that can ultimately bring more diners into its restaurants," says Jonathan Klein, president, MicroStrategy Incorporated.  "Since Alert is a cloud-based service, Logan's will be able to focus on delivering exceptional service through its mobile app, without the burden and expense of managing and maintaining the underlying infrastructure."

Casual Dining, Chain Restaurants, Industry News, Technology, Logan's Roadhouse