Logan's Roadhouse recently announced its Everlasting Summer promotion and exclusive partnership with Kenny Chesney and his Blue Chair Bay Rum.
"We greatly appreciate the opportunity to be the first national restaurant chain to feature Kenny's Blue Chair Bay Rum," says Bob Kim, Logan's Roadhouse vice president of marketing. "Kenny and our team at Logan's don't want the summer to end, so we're extending the season with signature entrées and refreshing drinks in a casual, authentic roadhouse atmosphere."
For a limited time, guests can enjoy the signature entree—fresh, hand-cut salmon topped with a glaze made with Blue Chair Bay White Rum—served with grilled pineapple, a grilled vegetable skewer, and a side item. A second seasonal option is a wood-fire-grilled sirloin alongside rum-glazed salmon, also served with grilled pineapple, a grilled vegetable skewer and a side item.
In addition to the entrees, guests can kick back with a specialty drink featuring Blue Chair Bay Rum, such as the new Blackberry Mojito.
"This is something that Blue Chair Bay Rum has never done before, and we're excited to work with them," Kim says.
"Blue Chair Bay Rum was created to share with good friends, family and great food," says Kenny Chesney. "We're excited to team up with Logan's as a way to extend everyone's summer throughout 2014. Just because Labor Day's happened, there's no reason for the summer to end."
The Everlasting Summer promotion will continue until mid-November.