SPB Hospitality is giving customers a new ‘cue experience with the launch of its virtual brand—Ember Smoked BBQ.

Available now for third-party delivery in 19 states, Ember Smoked operates out of Logan’s Roadhouse’s kitchens. The new virtual barbecue brand joins SPB Hospitality’s expanding portfolio of delivery-only concepts run out of its full-service dining restaurants—Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant and ChopHouse. In the last six months, SPB Hospitality has introduced four other unique virtual brands: Twisted Tenders, Roadies, Logan’s on the Road and OC on the Go.

“Ever since we launched our first virtual brand a few months ago, SPB Hospitality has been on a roll,” says SPB Hospitality CEO Jim Mazany. “With the flexibility of delivery-only concepts, we’re staying ahead of the culinary curve by innovating menus and quickly creating a variety of new revenue streams right out of our existing kitchens. Ember Smoked is a delicious new brand, and we can’t wait for barbecue lovers across our markets to give it a try.”

READ MORE: A Turnaround Expert Takes the Helm at Logan’s Roadhouse, Old Chicago

Guests can choose from a lineup of mesquite-wood smoked, grilled and seared entrées or burgers and handheld sandwiches with their choice of two smokin’ sides. Or, they can indulge in loaded spuds stuffed with so much goodness they almost burst. Options include:

  • Hush Your Mouth Brisket Hushpuppies – Deep-fried cornbread made with bits of BBQ brisket, cheddar, green onion and chipotle, served with tangy mustard dip.
  • Smoke Shack Baby Back Ribs – Sticky, smoked and fork-tender baby back ribs.
  • Bang Ban Seared Sausage Sandwich – Delicious, grilled slabs of sausage with slaw, grilled onions, drizzled mustard sauce and BBQ on a toasted roll, served with pickle chips.
  • Brisket Loaded Spud – Packed with low and slow-cooked prime brisket, covered with BBQ sauce and topped with bacon pieces, sour cream, cheddar cheese, green onions and butter.

“We’re thrilled to launch Ember Smoked and give guests the mesquite-wood smoked fuel they crave,” says SPB Hospitality Chief Marketing Officer Josh Kern. “Ember Smoked invites guests to experience a whole new ‘cue, on their terms. It’s flavorful barbecue how you want it, when you want it. And it’s delivered right to your doorstep. It doesn’t get much better than that.”

Crafted by SPB Hospitality’s Director of Culinary Chef Tim Griffin, Ember Smoked’s menu combines meat with heat, featuring saucy, bold spices.

Chain Restaurants, Industry News, NextGen Casual, Logan's Roadhouse, Old Chicago, SPB Hospitality