Legal Sea Foods is starting the new year by announcing a boatload of exciting offers. On January 15, the tradition continues as the restaurant will celebrate its own “Legal” holiday, “Chowda Day,” offering cups of its beloved New England Clam Chowder for just $1. On January 16, the restaurant is also launching its first-ever limited-time offer where rewards members will receive a FREE Maine Lobster Roll when purchasing one of the iconic rolls at regular price – BOGO.

Legal Sea Foods’ “Chowda Day” returns, following City Council President, Ed Flynn’s official proclamation in Boston last year. Proceeds from “Chowda Day” will be donated to support life-saving research at Boston Children’s Hospital. New this year, Legal is celebrating Chowda Day online too at Shop Legal Sea Foods – where customers can order and ship two quarts of chowder anywhere in the U.S. for just $20. The brand hopes to break the all-time “Chowda Day” record of over 9,000 cups ordered and calls on chowder fans to help hit 10,000 cups this year.

“Our New England Clam Chowder is a beloved part of Boston’s heritage,” says Matt King, Legal Sea Foods Brand President and COO. “Legal Sea Foods is thrilled to continue the Chowda Day tradition and give back to help kids at Boston Children’s Hospital. We are grateful for the ongoing support of our cherished guests and extraordinary restaurant team who continually surpass expectations and make it possible to do what we do.”

The fundraising event is just one of the various initiatives Legal Sea Foods is dedicated to in its ongoing commitment to supporting groundbreaking work at Boston Children’s Hospital. The brand also holds an annual gift card fundraiser to directly benefit Boston Children’s Hospital and Dr. Leonard Zon’s zebrafish lab, which is a part of Boston Children’s Stem Cell Program. In 2023, Legal Sea Foods donated $100,000 of proceeds raised directly from “Chowda Day” and gift card promotion to advance the hospital’s groundbreaking research efforts.

“We extend heartfelt appreciation for the commitment and invaluable backing poured forth by Legal Sea Foods over the last 30 years. We take pride in our enduring alliance and are eager to see what’s on the horizon,” says Mike Bornhorst, Vice President, Corporate Development, Leadership Giving and Special Events, Boston Children’s Hospital.

If Chowda Day is not enough of a steal, starting January 16 Legal Net Reward members at Legal Sea Foods can receive a FREE half pound Maine Lobster Roll. For the first time ever, the restaurant is offering a buy-one-get-one-free offer. This signature New England-style dish is loaded with a half pound of Maine lobster meat and served traditionally with lemon mayo and chives or warm butter-poached on top of a perfectly grilled bun. The BOGO promotion is only available to its Legal Net Rewards program members. Diners have until January 31 to sign up online by creating an account at legalseafoods.com/loyalty/, downloading the new Legal Net Rewards app, or in-restaurant by scanning a QR code.

Chain Restaurants, Industry News, Marketing & Promotions, Legal Sea Foods