Walk-On’s Sports Bistreaux announced Laurie Curtis as the brand’s new Chief Marketing Officer. As the CMO, Curtis brings a wealth of experience to drive strategic marketing initiatives, enhance brand visibility, and contribute to the overall success of the company. Her vision and dedication to excellence align seamlessly with Walk-On’s commitment to providing an exceptional dining experience for sports enthusiasts and food lovers alike.

“As Walk-On’s continues to grow, Laurie’s rich background and expertise make her the perfect addition to our brand and executive leadership team,” says Chris Dawson, CEO of Walk-On’s. “With Laurie at the helm of our marketing efforts, we are confident she will elevate our brand and help redefine the sports dining experience.”

Curtis comes to Walk-On’s with over 25 years of marketing experience. In her most recent role as Vice President of Marketing and Menu Innovation at Denny’s, Curtis played a pivotal role in revitalizing the brand, driving growth, and leading significant menu innovations. Her responsibilities included overseeing brand and field marketing, product development, communications, and insights. Curtis has also held leadership roles with multi-billion-dollar companies, like Pizza Hut, TGI Friday’s, and Domino’s Pizza. She holds a bachelor’s degree in marketing from Texas A&M University and an MBA from The University of Texas – Dallas.

“I am thrilled to join Walk-On’s at a time when people are craving a special dining experience. I believe Walk-On’s has the food, ambience, and commitment to hospitality that truly sets this brand apart,” says Curtis. “My vision is to not only make Walk-On’s a household name but to help transform the brand into the icon we truly believe it can be. The exceptional team at Walk-On’s is laser focused on creating an unforgettable experience for our guests, and I am excited to be a part of the brand’s incredible journey.”

Curtis assumed her new role on December 4 and will be located in Walk-On’s Atlanta headquarters.

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