Kura Sushi USA, Inc., a leading technology-enabled Japanese restaurant concept serving authentic Japanese cuisine through an engaging revolving sushi service model, is partnering for the second time with popular Japanese anime series Demon Slayer: Kimetsu no Yaiba for an all-new, limited-time Bikkura Pon collaboration! This collaboration will be available exclusively at Kura Revolving Sushi Bar U.S. restaurants from April 1 through May 31, or until supplies last. The new Demon Slayer x Kura Sushi Bikkura Pon prize collection includes three zipper accessories, four acrylic stand keychains and three can badges.

“After the excitement and success generated by our first Demon Slayer: Kimetsu no Yaiba partnership last year, we knew guests would crave another Bikkura Pon prize collection that highlights the manga series’ characters in a new way,” said Sally Kurosaki, Promotions & Licensing Manager of Kura Sushi USA, Inc. “Kura is proud to align with popular Japanese culture tastemakers to create strategic brand partnerships that introduce our fresh, authentic sushi to new audiences, and surprise and delight our guests with consistently new, enticing Bikkura Pon prizes.”

The limited-time collectibles are dispensed from Kura Sushi USA’s proprietary Bikkura Pon Prize System, an integral part of the brand’s interactive and tech-driven dining experience. The system is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every fifteen plates inserted, a Demon Slayer x Kura Sushi Bikkura Pon prize is automatically dispensed from the prize machine for guests to enjoy and take home. The prize collection is also available for individual purchase in-store and online while supplies last.

The Demon Slayer: Kimetsu no Yaiba collaboration also includes two appealing merchandise giveaways. Kura Sushi Rewards Members may receive a limited-edition Demon Slayer x Kura Sushi graphic tee or towel for every $60 spent in the restaurant (excluding tax and tip) on select days. Available at all Kura Sushi U.S. locations, guests can visit their nearest Kura Revolving Sushi Bar location from April 5-7 for the towel giveaway, and May 3-5 for the graphic tee giveaway. Quantities are limited and not guaranteed. Giveaways dates are subject to change. 

“We are thrilled to bring this exciting collaboration with Kura Sushi USA to Demon Slayer fans across the country, while also introducing sushi lovers to the world of Demon Slayer: Kimetsu no Yaiba,” said Aiko Makino, Marketing Manager of Aniplex of America. “We hope that fans love the flashy, new Demon Slayer x Kura Sushi Bikkura Pon collection as much as we do.”

About Kura Sushi

Kura Sushi USA, Inc. is a leading technology-enabled Japanese restaurant concept with 45 locations in 14 states and Washington D.C. that offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally and 45 years of brand history.

Chain Restaurants, Industry News, Marketing & Promotions, Kura Sushi