In an effort to support U.S. military troops, Kraft Foodservice announced a new partnership between A.1. Steak Sauce and Team Red, White & Blue (RWB), a nonprofit organization dedicated to enriching the lives of retired members of the U.S. military. A new marketing campaign will roll out nationally to the foodservice industry with branded “Proudly Served in Proud Support” merchandising materials that will promote both Team RWB and A.1. Steak Sauce. The campaign will raise awareness and generate support for veterans returning from combat with the help of participating operators.

Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their communities through physical and social activity. Team RWB hosts weekly fitness activities and monthly social events so veterans can participate together in local races and events. These gatherings help many of the veterans who suffer from post-traumatic stress disorder. Team RWB sponsors events and develops confidence-building programs that help veterans build relationships and a community, making the transition to civilian life a healthier one.

“We wanted to recognize the sacrifice and courage of our country’s military. The best way to honor their bravery was to support an organization dedicated to serving returning veterans,” says Max Mong, senior associate business manager for A.1. “A.1. Steak Sauce is all about enriching the meal experience, so Team RWB’s mission really resonated. We are privileged to be partnering with a terrific organization.”

“We are so excited to partner with A.1. Steak Sauce and raise awareness for our organization, which has already helped so many veterans,” says Mike Erwin, founder of Team RWB. “We know this is just the beginning! With the help of A.1. Steak Sauce and participating operators, we can continue to grow Team RWB and develop new programs and events that benefit our communities.”

The A.1. Steak Sauce and Team RWB partnership provides operators with a great opportunity to support U.S. military troops while investing in a quality product. Operators can increase support of Team RWB by displaying branded “Proudly Served in Proud Support” merchandise that will help generate awareness, as well as provide a QR Code that will direct patrons to the Team RWB website with details on how to get involved. This merchandise will first be deployed at all military bases globally. Interested operators who purchase A.1. Steak Sauce will receive merchandising materials such as branded caddies, table tents and/or bottle neckers.


Industry News, Philanthropy