Parents are the ultimate superheroes when it comes to getting kids prepared for the start of the school year! This month IHOP is giving parents a break with the return of its popular Kids Eat Free promotion. Every day in August, kids eat free from 4 p.m. to 10 p.m. at participating IHOPs and receive a special “Spy Kids” activity book with money saving coupons for back-to-school purchases.

Parents have a lot on their plate, especially during the back-to-school season, according to Jean Birch, IHOP President. “Our Kids Eat Free promotion and our new ‘Spy Kids’ activity books with coupons provide parents support for tackling everyday challenges like what to do about dinner and how to manage the family budget.”

Beginning August 1 and running through August 31, children 12 and under can order any item off the Just for Kids menu for free with every purchase of an adult entrée. Every item on the IHOP kids menu, from the signature Rooty Jr to the crispy chicken strips, are SIMPLE & FIT selections with  600 calories, and lunch and dinner items are served with fresh fruit.

Adding to the fun, children will receive an exclusive “Spy Kids”-themed activity book packed with adventures for the whole family, as well as a special section filled with valuable back-to-school coupons, including special offers from retailers of name-brand shoes and clothing.

Families also have a chance to win their own action-packed adventure with the launch of the IHOP “Spy Kids” Sweepstakes. From August 1 through September 31, customers can enter for a chance to win one grand prize family trip for four to Troublemaker Studio in Austin, Texas, for a meet and greet with “Spy Kids” writer and director, Robert Rodriguez. The grand prize winner also receives passes to nearby family attractions, including Schliterbahn Water Park and the Austin Children’s Museum, plus a DVD prize pack and IHOP gift cards. Four first place winners will receive a movie studio swag bag filled with DVDs and other promotional items, as well as IHOP gift cards. To enter for a chance to win and for official rules visit

Industry News, Marketing & Promotions, IHOP