Keurig Green Mountain, Inc. revealed its first dedicated website, Commercial.Keurig.com, designed to help operators looking to build premium coffee and beverage options in the away-from-home channel.
The new site, Commercial.Keurig.com combines visually appealing design with simplified navigation. This mobile-friendly site adapts to accommodate any device and supports customers in such commercial segments as restaurants, offices, convenience stores, healthcare, hospitality, and college and university.
“At Keurig, we’re committed to investing in tools that help our commercial customers create the ultimate beverage experience for guests,” says Charlie Wood, director of foodservice marketing at Keurig. “Our new website has been designed with those customers in mind—featuring everything from training tools to signature beverage recipes to help operators brew a more robust bottom line.”
The home page has segment-based navigation to make it easy for a commercial operator to find relevant information whether they run a restaurant or manage the break room for an office. Within those industry-specific sections, operators can find everything from menu ideas to insights specific to that business and merchandising support.
Along with segment-based information, the new site features training videos and coffee trends that are helpful across the industry. From millennial coffee consumption habits to how iced coffee has dominated menus, operators can find insights to inform the beverage experience. Those insights come to life in the new library of recipes, including inspiration for coffee- or tea- based alcoholic beverages and creative spins on the traditional specialty beverages.