Kaivac, manufacturers of the No-Touch and Omniflex professional cleaning systems, announced the launch of the Stop the Mop campaign, an educational campaign to inform the public about the inferior cleaning of mops and the existence of healthier, more effective floor care methods.
The website, StoptheMop.com, showcases Disgusting But True facts about mops and the contaminants they can spread.
Along with the StoptheMop.com website, visitors can learn more about the campaign on Kaivac's Facebook and Twitter pages.
Stop the Mop solutions will also be displayed at this year's ISSA/INTERCLEAN tradeshow to be held in Chicago October 25-28. This is the leading tradeshow for the professional cleaning industry. Kaivac's booth will be #5257
"Our team at Kaivac has been developing innovative and effective floor care systems for almost 20 years," says Kaivac VP of Marketing, Tom Morrison.
"Today, even though we have access to effective and affordable technology that removes 99.9 percent of targeted bacteria, the vast majority of professional cleaners still use mops – an old, some would say medieval method that only removes about 50 percent of targeted bacteria. That is why we launched this campaign."
Morrison adds that at a time when infectious diseases have the power to close down facilities, and public restrooms can be transmission points for Norovirus, Shigella, and Hepatitis A, "the Stop the Mop campaign aims to be a turning point, reversing the potentially negative impact of inferior floor care on public health."
The Stop the Mop website lays out the case against mops using data from scientific studies conducted by Charles Gerba, Ph.D., Jay Glasel, Ph.D., the Toxics Use Reduction Institute at the University of Massachusetts, and Kaivac's own research.
Visitors can follow the campaign at www.StoptheMop.com., www.facebook.com/Kaivac, and www.twitter.com/Kaivac.