The scene is set, July 19th, Tales of the Cocktail, the location is set, Latrobe's on Royal, one of New Orleans' most architecturally significant buildings and now the US jury is set:

2013 Peter F. Heering Sling Award US Semi-Final Jury:

  • Bill Goldring, Owner, Sazerc Company
  • Charles Joly, Crafthouse Cocktails Co-Founder
  • Helmut Adam, Publisher, Mixology Magazine
  • Ti Martin, Owner, Commander's Palace
  • Ann Tuennerman, Founder, Tales of the Cocktail
  • Tracy Howard, Associate Editor, Imbibe Magazine
  • Tan Vinh, Spirits Columnist, Seattle Times

“This jury for the US represents an ideal mix of shrewd spirits business acumen, stellar mixology talent and stealth journalistic talent who cover our industry impeccably,” says Adéle Robberstad, CEO, Peter F. Heering /Maison Heinrich. “There are a myriad of cocktail competitions out there, yet there is only one Sling competition, we encourage bartenders not to hesitate to enter if they respect a classic among classic cocktails”

The Singapore Sling is a South-East Asian cocktail, a long drink developed sometime before 1915 by Ngiam Tong Boon, a Hainanese bartender working at the Long Bar in Raffles Hotel Singapore. It was initially called the gin sling, a sling was originally an American drink composed of a spirit, water, sweetener, and flavored – now CHERRY HEERING, the essential ingredient in the world famous Singapore Sling, has challenged the world’s best bartenders with the announcement of the 2013 Peter F. Heering SLING Award.

HERRY HEERING has queried the best global bar stars to create their own interpretation of the classic cocktail The Singapore Sling. The Challenge: 20 contestants will be awarded with an iPad mini to immortalize their interpretation of the SLING – and the possibility to be one of five finalists competing for the grand prize at 2013 Heering Sling Award, BCB Bar Convent in Berlin, October 8–9. The 20 semi-finalist will have their SLING interpretations presented at Tales of the Cocktail, July 19.


Beverage, Industry News