Award-winning hospitality expert and world-renowned business consultant Jon Taffer has launched a new program on his Taffer Virtual Teaching platform, Resetting America. Free of charge to participants, the interactive class will consist of six courses for hotel, restaurant, casino, nightclub, and bar owners to learn how to adjust and succeed in the new marketplace conditions that will exist post-pandemic.
According to the National Restaurant Association, 4 in 10 restaurants have closed amid the COVID 19 pandemic, and more than eight million employees have been laid off or furloughed, along with $240 billion predicted in lost sales by the end of the year. The goal of the Resetting America course is to help small businesses in the hospitality industry not only stay open but thrive during and after the pandemic.
In typical Taffer fashion, he takes a no-holds barred approach to instruct these business owners to think beyond getting ready to reopen, and instead prepare for the challenges that lie ahead. The six courses are designed to be interactive and adaptable based on the students’ response to key questions, and will impart the essential components of operating successfully in this new reality:
Trust and Transparency: The modern customer now prioritizes trust in choosing a business to patronize and desires an understanding of what measures have been taken to assure their safety.
Changing Minds: Customers need to change how they think about you, and to do that, businesses first need to understand how they think, and react to it.
Openness Moving Forward: Market from weaknesses and allow them to become your strength. Share your challenges, show how they led your business to innovative solutions.
“We know this pandemic will eventually end, and our industry has to look at the process of coming back as a complete reset of our industry,” says Taffer. “We have a massive opportunity to thrive if we do this right, but it’ll only happen if we spend today solving tomorrow’s problems. Resetting America is all about looking out to the future and creating solutions that will resonate in the months and years to come.”
To create the Resetting America course, Taffer partnered with LightSpeed VT to incorporate its custom, interactive virtual training software to create a unique and effective learning experience. Used as a communication platform instead of a standard video hosting site, the audience is engaged to provide resources to drive business development and results. LightSpeed VT allows companies to deploy a web-based, scalable, and fully trackable training program, which helps subject matter experts monetize their knowledge and businesses train their people better.
“We’re honored to partner with Jon Taffer in the launch of Resetting America through Taffer Virtual Teaching,” adds Jonathan Hawkins, CMO of LightSpeed VT. “Our team at LightSpeed VT is excited to support and deliver an effective training system to build and establish a pathway to a larger community of hospitality leaders.”
The Resetting America course is free to enroll now at https://taffervt.com/resetting-america/.