JINYA Ramen Bar joined forces with HBO Max to create a bold Japanese dish and co-branded merch in conjunction with the premiere of its new highly rated, gripping crime drama series – Tokyo Vice. 

The acclaimed ramen restaurant is now featuring The Tokyo Spice – made with spicy chicken broth Chintan (clear broth) style, pork chashu, pork soboro, onsen tamago, cilantro, green onion, white onion, sesame seeds and chili flakes, served with thin noodles – on its limited-time Chef’s Specials menu. It’s the perfect binge watching companion for fans glued to the TV as Ansel Elgort navigates the underground danger and corruption in Tokyo as an American journalist assigned to the police beat.

To celebrate the partnership, on Thursday, April 28, JINYA will give away a free co-branded pint glass to the first 96 guests that order The Tokyo Spice at all of its locations!.

“We’re proud to partner with HBO Max and support the debut of Tokyo Vice,” says JINYA Ramen Bar Founder and CEO Tomo Takahashi. “It’s an intense, eye-opening show that’s caught the attention of fans worldwide. This was the perfect collaboration for us due to our authentic Japanese roots, so we can’t wait to invite guests in to celebrate with us next week as they get a taste of our newest perfectly balanced bowl.”

At JINYA, experience ramen like it’s meant to be – with thick, rich broth in perfect balance with flavorful noodles. Discover a wide array of authentic toppings, from tender pork chashu to a perfectly cooked and seasoned poached egg to fresh garlic. Then, elevate the experience further by pairing it with tapas or a craft beer. JINYA is ramen culture, where the relationship between broth and noodles is serious but delicious business. 

Chain Restaurants, Industry News, Marketing & Promotions, Menu Innovations, NextGen Casual, JINYA Ramen Bar