Tiller & Hatch Supply Co., a new brand of high-quality and wholesome meals, launched Monday at Walmart stores nationwide and on tillerandhatch.com. Backed by global superstar Jennifer Lopez and Major League Baseball great Alex Rodriguez, who’ve both been committed to making health and wellness a central part of their lives, Tiller & Hatch was also developed in partnership with preeminent brand developer Launched.LA. The initial line features eight restaurant-quality dishes created by Bruce Hecker of Bruce’s Catering, known for serving the entertainment industry; all of the meals are designed to be flavorful, nutritious and budget-friendly. Founded with a commitment to giving back, a portion of the proceeds from all sales will benefit a variety of shelters and charities working to fight hunger.

Rodriguez and Lopez are excited to offer an affordable meal option to all families. “This is an option we wish had been available to our families growing up,” said Rodriguez. “We are committed, like Tiller & Hatch, to doing good. This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country.”

Tiller & Hatch is the first frozen meal brand designed for an electric pressure cooker, which dramatically reduces preparation and clean up. The meals, which include artisanal pastas, hearty stews and flavorful soups, are centered on simple, wholesome and nutritious recipes that are tasty and affordable. Each Tiller & Hatch offering is made with premium quality ingredients – meat without added hormones or antibiotics – and they contain no artificial flavors, colors, or added MSG. In the near future, they will also offer organic meals and options for specific dietary lifestyles like vegetarian and Paleo diets.

“We are thrilled to introduce the Tiller & Hatch brand to consumers and to the Launched.LA portfolio. We are redefining the frozen meal – eliminating time in the kitchen and maximizing time at the dinner table making family memories over delicious meals, all at a reasonable price,” says Sean Kane, co-founder of Launched.LA. “Partnering with Alex and Jennifer was a natural fit; they both understand the importance of family time and are committed to making healthy and nutritious meals available to all families, which is the foundation of Tiller & Hatch.”

Starting at less than $3 per serving, Tiller & Hatch meals can feed a family of four for less than $12. Families can choose between the subscription delivery option – 4, 6, or 8 meal bundles – or they can purchase in-store at Walmart.

Consumer Trends, Industry News