On Saturday, December 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible Beef Hot Dogs – available for one day only in New York City.
As hungry holiday shoppers descend on Midtown Manhattan in search of the perfect gifts, Impossible will be serving up a gift of its own: free Impossible Hot Dogs on December 16 from 11am to 6pm. Impossible fans can tune into the brand’s Instagram page for the address drop in the days leading up to the event.
The giveaway marks the first taste of Impossible’s newest product, which promises a fresh but familiar take on the classic American hot dog and is set to launch in restaurants and grocery stores next year. The juicy, savory links offer a similar cooking and sensory experience to traditional animal beef hot dogs, but are made with high-quality ingredients derived from plants.
Impossible Hot Dogs outperform the animal on several key nutritional metrics: they contain 50% less total and saturated fat than a leading brand of animal beef hot dog served in restaurants, in addition to featuring a whopping 12 grams protein (versus 6 grams) and 0 milligrams cholesterol. Unlike most animal-based hot dogs, the franks also contain no added or synthetic nitrates or nitrites, instead using only those naturally occurring in cultured celery powder.
“Hot dogs are an undeniably classic part of American culture and not to mention, they’re a burger’s best friend. It’s long been a priority to add them to our product portfolio,” says Peter McGuinness, CEO and president of Impossible Foods. “Our adaptation replicates that quintessential hot dog taste, while offering consumers a nutrient-dense product that’s better for the planet. We want people to see that there’s really no compromise when you choose Impossible products. It’s as easy as throwing an Impossible Hot Dog on the grill – right next to an Impossible Burger.”
The craveworthy, nostalgia-inducing hot dogs cook up just like their animal beef counterparts and are primed for a variety of delicious toppings – from classic condiments like ketchup or mustard, to plant-based Impossible™ Beef Chili. And because they’re made from plants, Impossible Hot Dogs account for 84% less greenhouse gas emissions, 77% less water and 83% less land than an animal beef hot dog.
Impossible Hot Dogs mark the seventh new product to be released by Impossible in the last 12 months. Earlier this year, the company doubled-down on its beef-from-plants portfolio with the Impossible Indulgent Burger – a gourmet patty that recently rolled out across Ruby Tuesdays nationwide – and Impossible Beef Lite – a heart-healthy, plant-based take on lean beef. Impossible also expanded its chicken-from-plants portfolio with new offerings like Impossible Spicy Chicken Nuggets & Patties and Impossible Chicken Tenders. Meanwhile, its flagship Impossible Beef product remains the top-selling plant-based meat product in the U.S. by dollar sales and volume, across both the retail and foodservice sectors, and its Impossible Meatballs are the #1 best-selling plant-based meatball in the US.