IHOP, one of America's most popular family-friendly restaurants, known for "everything you love about breakfast," will once again invite guests to enjoy free pancakes during National Pancake Day on February 5, 2013, while celebrating Children's Miracle Network Hospitals' 30th Anniversary. On this day, the restaurant chain hopes to raise $3 million as the first national fundraising campaign to kick off the 2013 fundraising year for Children's Miracle Network Hospitals.
During National Pancake Day, the company's largest philanthropic event of the year, more than 1,500 IHOP restaurants across the country will invite guests to enjoy a complimentary stack of IHOP's signature delicious buttermilk pancakes from 7 a.m. to 10 p.m. Guests will be encouraged to make a voluntary contribution to the local Children's
Miracle Network Hospital or other local charities. One hundred percent of the donations will help local charities provide vital equipment, life-saving procedures, and critical care for sick and injured children.
This will mark the eighth year that IHOP has held National Pancake Day, which to date has raised more than $10 million dollars for Children's Miracle Network Hospitals and other local charities. In 2012 alone, IHOP raised more than $3 million for Children's Miracle Network Hospitals and other charities.
"Millions of free pancakes served on National Pancake Day mean millions of miracles for those in need," says Julia Stewart, interim president, IHOP and CEO of the parent company, DineEquity, Inc. "The concept is simple, but our mission is ambitious; to save and improve the lives of as many children as possible through Children's Miracle Network Hospitals. For the past eight years, it has been a pleasure and a privilege for all of us at IHOP to participate in this worthy event, and each year our guests have proved to be incredibly generous, helping us not only reach but surpass our goal. We look forward to continuing that trend this year as we plan to once again flip and serve about 4 million
free pancakes for charity."
Guests visiting participating IHOP restaurants in support of Children's Miracle Network Hospitals will also have the option to purchase "Miracle Balloons" for $1 and $5 each, throughout the month of January leading into National Pancake Day, with all proceeds going to the Children's Miracle Network Hospital. Participating restaurants will display the balloons in celebration of Children's Miracle Network Hospitals' 30-year anniversary. Those who buy a $5 Miracle Balloon will receive a $5 off discount that can be credited toward their next visit.