IHOP announced the launch of Stacking Up Joy, a nationwide platform designed to bring people together in the communities its restaurants serve. Giving back to others on a national and local scale is part of IHOP’s 65-year-old heritage, from supporting people experiencing food insecurity to the many individual franchise efforts in supporting smiles. IHOP’s Stacking Up Joy is a brand-wide effort sustained at every level of the business.

To kick-off the Stacking Up Joy program, IHOP is partnering with Feeding America for a Month of Giving campaign that addresses food insecurity in local communities across the United States. Guests will be invited to add $1, $2, $3 or more onto their checks in restaurant or when ordering online. For every $1 donated to the campaign during the entire month of February, 10 meals will be provided to people facing hunger.

“At IHOP, we’re focused on serving our communities great food and value. Our restaurants and franchisees are integral parts of their local communities, serving up joy through their favorite IHOP menu items or helping them access the food they need to achieve long-term food security,” says Kieran Donahue, Chief Marketing Officer, IHOP. “Our purpose of spreading more joy to more guests in our communities is why establishing a program like Stacking Up Joy is a natural fit for us, as we support families facing hunger around the country.”

Actress Xochitl Gomez is helping bring attention to IHOP’s Month of Giving and the brand’s annual National Pancake Day celebration on February 13, where every guest who dines in-restaurant between 7 am – 7 pm will receive a free Short Stack of Buttermilk Pancakes.

“I am excited to work with IHOP this month for their Month of Giving campaign and in celebration of the best day of the year, National Pancake Day,” says Gomez. “Growing up, I’ve always enjoyed dining with my family and friends at IHOP. IHOP’s Month of Giving campaign is the perfect combination of eating at my favorite restaurant, giving back to the community, and leaving with a smile and full heart.”

As a pillar of the Stacking Up Joy platform, IHOP’s Feeding America initiative will fight hunger in local communities and support the organization’s efforts of advocating for policies that create long-term solutions to food insecurity. The Stacking Up Joy platform will continue to support other moments throughout the year where IHOP team members, franchisees, and guests will have the opportunity to make an impact where they live and spread more joy through community efforts and partnerships with local organizations.

“Millions of people are working hard every day to provide for themselves and their families, yet nearly 1 in 7 people in the U.S. are unable to access the food they need to thrive,” says Lauren Biedron, Senior Vice President of Corporate Partnerships at Feeding America. “Tackling food insecurity is not something we can do alone, and we are thrilled to have partners like IHOP join us in the movement to end hunger – to directly support our communities and nourish futures.”

Chain Restaurants, Industry News, Philanthropy, IHOP