What will IHOP do with more than 100 tons of pumpkin this fall? Satisfy guests with more than three million pumpkin pancakes, of course.

IHOP’s fall line-up of signature pancakes will include a trio of the company’s most popular flap jack favorites: New York Cheesecake, Pumpkin and, back again for the first time in four years, Carrot Cake pancakes.

Natalia Franco, IHOP’s senior vice president of marketing, is confident that this latest signature trio will inspire flavor seekers. “Our guests have their favorites when it comes to IHOP’s signature pancakes. Just in time for fall, we are offering three of the most popular flavors together at one time,” she says. “These are fresh, creative and seasonal twists on classic favorites, perfect any time of day.”

Starting at $4.99, the new trio of signature pancakes will be available at participating IHOP locations nationwide beginning October 8 through January 2013:

·         Pumpkin Pancakes: Made with real pumpkin, spices and crowned with creamy whipped topping. Pumpkin is the perennial #1 selling limited-time offer Signature pancake. Last year IHOP served 3.1 million pumpkin pancakes.

·         New York Cheesecake Pancakes: Griddled with real cheesecake pieces, then crowned with glazed strawberries and creamy whipped topping. More than 250,000 pounds of cheesecake were used last year for fans of this item.

·         Carrot Cake Pancakes: Rounding out this season’s offerings is an oatmeal spice pancake recipe featuring a sweet-savory mix of fresh, diced apples, shredded carrots, coconut, raisins, crunchy walnut pieces topped with whipped butter and a drizzle of cream cheese icing.

Industry News, Marketing & Promotions, IHOP