IHOP National Pancake Day is back on Tuesday, February 25, at participating restaurants nationwide and this year IHOP is taking the event to the next level. Every guest who visits IHOP from 7 a.m. to 7 p.m. (or until 10 p.m. at select locations) can enjoy a free short stack of buttermilk pancakes and try their luck at winning one of more than 250,000 instant win prizes plus the grand prize of “Pancakes for Life.”

To enter, guests simply need to scan a QR code located on the signage at their table to find out if they’re an instant prize winner. By completing the required information, all participants will also be entered into the grand prize drawing.

Instant win prizes include limited-edition pancake-themed merchandise such as bicycles, scooters, customizable jackets, handmade berets and more. In addition to the “Pancakes for Life” grand prize, ten lucky winners will also score $500 in IHOP gift cards.

Now in its 15th year, IHOP National Pancake Day is the brand’s signature giving event. This year, IHOP and its franchisees aim to raise more than $4 million for its national charity partner, Children’s Miracle Network Hospitals, and other local charities including Shriner’s Hospitals for Children and the Leukemia and Lymphoma Society.

“IHOP launched its National Pancake Day event 15 years ago as a way to celebrate the best food ever – pancakes – and put a purpose behind the day by partnering with Children’s Miracle Network Hospitals and other charities to help kids in our communities,” says Stephanie Peterson, Executive Director of Communications, IHOP.

“This year, we really amped up our annual celebration by creating the ultimate IHOP fan sweepstakes where one lucky pancake-er will walk away with ‘Pancakes for Life,’” adds Peterson. “At IHOP, bigger is better so we’re also giving away more than 250,000, one-of-a-kind, instant win pancake-themed prizes, everything from custom bikes to design-your-own bomber jackets to collectible watches. This is unlike anything we’ve ever done before on National Pancake Day, and the only way for guests to try and score one of these items is by visiting an IHOP restaurant on Tuesday, February 25.”

Since 2006, IHOP has raised more than $30 million for its charity partners, helping make miracles happen for kids facing critical illnesses and disabilities. Guests can donate on-check, with cash at donation boxes or by purchasing a wall tag at the restaurant.

“The communities where IHOP and our franchisees operate is at the core of everything we do, and National Pancake Day serves as a great example of our commitment to helping the kids and families who are our guests, neighbors, friends and family,” says Peterson.

More than 32 million patients visit one of the 170 Children’s Miracle Network Hospitals in North America each year. Donations raised on IHOP National Pancake Day will help provide families with everything from critical care to necessary items like chemotherapy, which costs up to $7,000 a treatment, or even a package of preemie diapers.

Every dollar raised during the IHOP National Pancake Day campaign stays local and supports the nearest children’s hospital associated with the charity partners.

The IHOP National Pancake Day “Pancakes for Life” sweepstakes is open to guests age 13 or older. Some restrictions may apply. See official contest rules at bit.ly/IHOPSweepsRules. For more information about IHOP National Pancake Day and the “Pancakes for Life” sweepstakes, and to read the sweepstakes terms and conditions, visit IHOPPancakeDay.com.

Dine-in only. One free short stack per guest. Participation and hours may vary by restaurant. Please contact your local IHOP for details.

Casual Dining, Chain Restaurants, Industry News, Marketing & Promotions, IHOP