Hwy 55 Burgers, Shakes and Fries wants guests to be in the driver’s seat, and one lucky guest will be riding off in a brand new car. Hwy 55 is launching its “Own It” campaign where guests can submit sandwich ideas that will appear as monthly specials on its menu in more than 120 locations in the US.

Additionally, any guest that submits an Own It creation or visits a Hwy 55 location and leaves his or her email address will be qualified to enter to win a new Ford Mustang convertible. Guests are allowed to enter once a month. Hwy 55 will pick 25 finalists per month and announce the winner in December.

"Hwy 55 has been serving up good times and great food for 25 years. A huge part of our success has been listening to our guests,” says Hwy 55 president and founder Kenney Moore. "The Own It campaign gives our guests the ability to tell us what they would like to see on the menu. It helps take some of the guesswork out on creating new menu items and engages our guests to help them feel a part of the larger Hwy 55 community.”

Last month, Hwy 55 showcased a guest-invented masterpiece, The Charleston Chop, a fried chicken breast, chopped & smothered in John Boy & Billy’s Grillin’ Sauce and topped with melted provolone and pickles.

Hwy 55 Burgers, Shakes & Fries boasts a fresh, All-American diner experience with fresh, never-frozen burgers, premium sliced cheesesteaks piled high on steamed hoagies, and frozen custard made in-house every day. With its open-grill design, the kitchen's dedication and care when handcrafting meals is front and center.

Casual Dining, Chain Restaurants, Industry News, Menu Innovations, Hwy 55