Hotel VIA, the independently owned and operated property in the South Beach neighborhood of San Francisco, opened on June 21. Located across the street from AT&T Park at 138 King Street, the chic 159-room hotel is accepting online reservations for stays beginning June 21.
Situated only 20 minutes from San Francisco International Airport, Hotel VIA answers the increasing demand for more hotel rooms in San Francisco. Hotel VIA is the first hotel in the South Beach neighborhood in 12 years, and the first ground up build hotel since 2008. VIA’s name was inspired by the “via” definition as “the way to your destination” because the hotel’s desirable location offers unparalleled access to San Francisco and the Bay Area. With Hotel VIA as an ideal home base, guests can walk to many of the city’s iconic attractions, such as the Ferry Building, Union Square, and SFMoMa, among many others. Beyond hotel doors, guests can easily use BART, Caltrain, Muni, San Francisco Bay Ferry, freeways and the Bay Bridge.
“Hotel VIA arrives at a fantastic time to San Francisco’s South Beach neighborhood, where guests can enjoy some of the warmest temperatures in the city and have instant access to endless sights and attractions,” Hotel VIA’s General Manager Barbara Perzigian says. “The boutique hotel caters to a wide variety of travelers, ranging from international visitors, to ballpark goers, weekenders, and business travelers alike.”
The 12-story hotel is home to 148 rooms and 11 suites, some of which provide unobstructed panoramic views of the ballpark, the Bay Bridge and the East Bay Hills. Both the exterior and the interior of Hotel VIA have been designed to reflect and complement its chic, waterfront neighborhood. South Beach offers a dynamic mix of historic brick warehouses and new luxury lofts, high rises and condominiums stretched along the San Francisco Bay. All of the materials and fabrics chosen for Hotel VIA speak to the picturesque influences of the environment. Hotel rooms feature a minimalist loft design concept and are outfitted with modern, custom-made furniture with no two rooms on each floor looking the same.
As part of Hotel VIA’s pillars, the property also provides the latest in state-of-the-art technology. A sampling of Hotel VIA’s technology amenities include in-room triple-play services (voice, video, and data); KEYPR, a highly connected keyless room entry and personal in-room experience; and GPON (Gigabit Passive Optical Network), which provides the highest density POL-based Ethernet solution available in the industry today, among others
“We believe that technology should make connecting easier, but not replace the personal touch of hospitality service,” Perzigian says. “We will address the needs of the baby-boomer and millennial at the same time.”
Additionally, Hotel VIA offers the only rooftop lounge with 360-degree views of AT&T Park, the Bay, the San Francisco skyline, and beyond. The 3,000-square foot rooftop boasts an expansive indoor and outdoor lounge with private draped cabanas, contemporary furniture, wind-proof glass, communal tables, and open-air fire pits. Primarily open to hotel guests and private events, Rooftop at VIA offers elevated California shared plates, large format punches, and more. Most notably, the rooftop lounge dons several private draped cabanas, available for hotel guests and the public to reserve. Cabanas feature contemporary lounge seating, heat lamps, Bose speakers, and unprecedented views. Rooftop at VIA plans to launch additional public programs later this summer.
“Hotel VIA’s most distinctive element is undoubtedly the 12th floor lounge,” Perzigian says. “VIA has a magnificent hotel rooftop where guests can celebrate city life with unprecedented views of our spectacular cityscape and mix and mingle in an inviting, social atmosphere.”
Other property highlights include a breakfast café, a versatile meeting room, spectacular event spaces, a communal workspace and technology hub, and a fully equipped fitness center. Catering to hotel guests and a sophisticated clientele in the neighborhood, Hotel VIA is also home to the upscale Bar VIA located adjacent to the hotel lobby that serves elegant, small plates based on seasonal ingredients, handcrafted cocktails, boutique wines, and domestic and international beer selections.
Introductory rates for the month of July start at $199 per night.