This Valentine’s Day, Hooters invites all guests who came up empty after searching for love to rebound from heartache with free wings at the restaurant’s annual #ShredYourEx event.

A rite of passage for newly singles, #ShredYourEx allows guests to gain closure plus craveable food by burning, burying, ripping or shredding a picture of their ex to earn 10 free wings any style with an in-store purchase of 10 wings of the same style.

Those who are dumped, discouraged, broken-hearted, bitter, jilted or just ready for something new can destroy photos of an ex using shredders provided at participating Hooters restaurants or conduct the rip-roaring ritual virtually. Customers who scrap digital photos online at the Hooters #ShredYourEx site prior to Valentine’s Day will receive a coupon for the deal redeemable in-restaurant on February 14.

“We welcome all guests who were looking for love in all the wrong places to enjoy Valentine’s Day in our restaurants this year,” explains Hooters Chief Marketing Officer Bruce Skala. “Whether you’re planning to dine with us solo or with friends or family, our customers can mark the occasion early by going online for your BOGO associated with your neighborhood location. As a brand that brings happiness to all, we look forward to hosting this unconventional celebration.”

The restaurant chain is offering ways all guests, including newly singles, can spend Valentine’s Day with their true heart’s desire – Hooters’ world-famous chicken wings. Customers can fall in love with more flavors, sauces and tastes with Hooters’ unbeatable line-up featuring its Smoked Wings, Roasted Wings, and everyday classics such as Original-Style Breaded Wings, Naked Wings, Daytona Beach-Style Wings and Boneless Wings.

Guests will forget about their relationship woes as they pair their Hooters world-famous wings with their choice of 13 craveable sauces, like Hooters Honey Sriracha and Spicy Garlic, or one of six dry rubs including Texas BBQ, Caribbean Jerk or Garlic Habanero.

Casual Dining, Chain Restaurants, Industry News, Marketing & Promotions, Hooter's