With national turkey inventory down more than 20 percent this year, consumers may be searching for new holiday alternatives this season. According to the USDA, high feed costs and supply chain disruptions are contributing to decreased turkey production.

In response to increased demand, for the first time, holiday shoppers can purchase Texas Roadhouse hand-trimmed steaks online at trbutchershop.com or on Amazon.

Each steak pack includes a shaker of Texas Roadhouse seasoning and detailed cooking instructions. All steaks are USDA Choice, aged a minimum of 28 days, and the highest-quality beef from Midwestern grain-fed cattle. Pack options include Ribeyes, Bone-in Ribeyes, NY Strips, Filets, and Filet Medallions. A customized subscription service is also available – monthly, bi-monthly, or quarterly.

“Given the turkey shortage and empty shelves at the grocery, demand has surged for high-quality holiday alternatives delivered straight to consumers’ front doors,” says Megan Pence, Director of Retail Strategy for Texas Roadhouse. “What better way to celebrate with friends and family than hand-trimmed steaks aged to perfection?”

Texas Roadhouse Butcher Shop steaks are individually sealed and arrive in a styrofoam cooler, packaged with dry ice. Thawing and cooking instructions are included in every box.

Delivery, Industry News, Marketing & Promotions, Texas Roadhouse