Grammy-nominated hip-hop artist, Tyga, joins forces with renowned restaurateur Robert Earl and Earl’s son Robbie, for the launch of TYGA BITES, a celebrity-owned virtual dining concept. Now available through Grubhub, TYGA BITES is a delivery-only concept that specializes in antibiotic-free, oven-baked, boneless chicken bites. Grubhub will be offering free delivery on orders of $15 or more for the entire month of August to new and existing customers on their first purchase of TYGA BITES*.
With the idea conceived by Tyga, Earl paired the artist with acclaimed chef, author, and TV personality, Eric Greenspan, to create a carefully crafted, bite-sized all-natural chicken that’s baked, not fried. Tyga curated TYGA BITES by adding his own specialty spice dusts that sprinkle the chicken with the right amount of sweet and spice, along with a wide variety of dipping sauces to further enhance the flavors.
“I wanted to make sure the whole menu, flavors, and even the packaging was on point,” said Tyga. “The bites are baked just right; choose a dip then take a sip! I even threw in some chocolate chip cookies for dessert.”
TYGA BITES’ online menu offers crispy, oven-baked chicken bites in three different spice dusts including Black Garlic, Lemon Black Pepper, and Peri-Peri, a mix of tangy, sweet and spicy. The bites will also be served with the option of twelve different dips, along with regular or sweet potato Tyga Tots, chocolate chip cookies, and beverages.
“Tyga has been an inspiration to collaborate with on this brand—his instincts are spot-on,” said Robert Earl, Founder of Virtual Dining Concepts. “Consumers can now enjoy TYGA BITES at home through our partnership with Grubhub, offering contact-free delivery for everyone’s added comfort and peace of mind.”
“Today begins the independent restaurant revolution,” Robbie Earl elaborated. “We have created a blueprint that restaurants can truly benefit from with our VACs (virtual additional concepts). We are offering restaurateurs the opportunity to operate a second brand within their existing brick and mortar location, increasing their bottom line by also becoming a virtual kitchen owner.”
“Working with our partners at Virtual Dining Concepts on the new TYGA BITES brand, we have the exciting opportunity to provide our diners new variety to choose from when ordering in,” stated Kevin Kearns, Senior Vice President, Restaurant Network at Grubhub. “We’re thrilled to give independent restaurants on our platform the opportunity to increase their total business by working with TYGA BITES, and by adding new locations across the country for our diners to try—it’s a win, win for everyone.”
TYGA BITES is now available in more than 30 major markets across the country, and with the support of independent restaurants, it is projected to have contracts with up to 500 locations by the end of August. Consumers based in Los Angeles, New York, Boston, San Francisco, Phoenix, Chicago, Philadelphia, Denver, Las Vegas, Houston, Washington D.C., Austin, Seattle, Salt Lake City, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, and Louisville are among the first wave with many additional locations opening soon.
TYGA BITES is available through the Grubhub app or Grubhub.com, and diners can input their zip code to find a TYGA BITES on Grubhub near them.