Hard Rock International announced Hard Rock Cafe Busan’s Edgar Sung as the winner of its global BARocker Competition. Sung served up some major mixology skills and blew away the judges during the final bartending challenge at Hard Rock’s Global Conference in Panama City, Panama. As the company’s 2017 BARocker Champion, Sung will have his winning cocktail featured on Hard Rock’s award-winning beverage menu for a limited time and receive an all-expenses-paid trip for two to one of Hard Rock’s all-inclusive resort properties.
“My passion has always been bartending, so I jumped at the chance to show off my skills in this year’s BARocker competition,” says Edgar Sung. “Because of Hard Rock, I was able to travel to Panama, meet other inspirational bartenders and achieve my long-time dream. I’m honored that my very own cocktail creation will be featured on Hard Rock’s prestigious beverage menu this year.”
Based out of Busan, South Korea, BARocker winner Sung’s impressive accuracy and speed made him a leading contender to watch throughout the competition. However, it was his unique flair tricks and showmanship that captivated the judges during the final, live battle. Additional honors were awarded to Mary (MK) Taylor from Hard Rock Cafe Phoenix for “Best Speed”; Gabriela Mijas from Hard Rock Cafe Mallorca for “Best Accuracy”; and Dan Good from Hard Rock Cafe Seattle for “Best Knowledge.”
“This year’s competition featured so many fiercely talented mixologists from around the globe, but Edgar Sung truly raised the bar with his creativity, fun-loving personality and exceptional showmanship,” says Cindy Busi, senior director of Worldwide Beverage for Hard Rock International. “Edgar’s original cocktail is sure to be an exciting addition to Hard Rock’s innovative cocktail menu.”
Hard Rock’s fourth annual global BARocker competition called on the brand’s best bartenders from around the world to showcase their top-notch mixology skills for the chance to be named Hard Rock’s best BARocker of 2017. Throughout each stage, competitors were evaluated on several elements, including recipe knowledge, pour testing, accuracy, speed, flair and showmanship.
Hard Rock Cafe’s extensive drinks menu includes Hurricanes, margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir, collectible glassware. Hard Rock continues to remix its drink lineup to stay at the forefront of drink innovation, and has developed more than 150 drinks in key categories, including tiki, coffee, dessert, mojitos, margaritas, lemonades, multi-liquor teas and more.