Hard Rock International has partnered with OpenTable, the world’s leading provider of online reservations. The strategic partnership enhances Hard Rock Cafe’s superior hospitality and provides guests with the enhanced convenience of booking reservations online in all U.S. and European company-owned cafe locations. A key benefit of the partnership permits Hard Rock Cafe to promote key restaurant events and programs to the OpenTable diner network, which seats more than 27 million diners per month, bringing greater visibility to its programs throughout the year.

“Hard Rock International maintains 184 cafes that are visited by more than 79 million guests each year, therefore, delivering exceptional hospitality is of great importance for the brand,” says Stephen K. Judge, president of Cafe Operations for Hard Rock International. “Selecting OpenTable as our official restaurant reservation partner provides us with the tools and insights needed to better connect with our guests and customize their experience, whether they want to alert us to special occasions or request a table under their favorite artist’s memorabilia.”

The partnership with OpenTable enables Hard Rock Cafe locations to streamline table management and provide accurate, consistent wait times based on real time table availability, further enhancing the guest experience. OpenTable’s GuestCenter product also enables Hard Rock Cafe to easily keep track of guest preferences, special requests and dietary preferences, ensuring that all guests receive a personalized and memorable experience.

“We’re honored that Hard Rock Cafe has selected OpenTable to help fans around the globe reserve the perfect table at their must visit destination restaurants,” adds Eric Yusefzadeh, Vice President, Enterprise & Global Hotels Group at OpenTable. “We’re happy to help Hard Rock Cafe elevate hospitality with our flagship restaurant management product GuestCenter and grow business through the power of the OpenTable global diner network.”



Casual Dining, Chain Restaurants, Industry News