Hard Rock International continues its support for PINKTOBER as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock Cafes, Hotels, Casinos and Rock Shops will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation, the charitable arm of Hard Rock, with proceeds benefiting national and local breast cancer charities. This year’s program has plenty of pink to go around with a limited-time pink cocktail, an exclusive merchandise collection and events around the globe that will benefit local breast cancer charities, from community driven local activations, to hands-on property activities.
“For 20 years, Hard Rock International has been a proud supporter of breast cancer awareness and research efforts around the globe, raising over $7 million through our annual programming,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “The work our Cafes, Hotels, Casinos and Rock Shops do on a global and local level to support this cause and spread a message of strength, hope and awareness is important to our brand, philanthropic partners around the world and the family and friends affected by this disease.”
Hard Rock Hotels & Casinos are going pink across the globe as the brand continues its worldwide support of PINKTOBER, with one-of-a-kind branded events and activations across the brand’s International hotel and casino portfolio. From community driven local events to immersive on-property activations – here’s a glimpse at Hard Rock International’s PINKTOBER programming: Visit Hard Rock Hotel Desaru Coast and jam out with a custom pink Fender Player Series Stratocaster when you stay in their pink suite with proceeds going to the Breast Cancer Support Group (Johor Bahru). Both Seminole Hard Rock Hotel and Casino Hollywood and Tampa will be sponsoring their local American Cancer Society – Making Strides Against Breast Cancer Walk and Hard Rock Hotel & Casino Biloxi has a team in their local walk. Visit here to donate to your local team.
Hard Rock’s Rock Shop locations and the brand’s online retail site will help guests show their pink pride with exclusive PINKTOBER merchandise including limited-edition pins, t-shirts, bracelets, keychains, hats and more. The exclusive items will display “BRAVE” written on the front with a pink ribbon accompanied by the Hard Rock PINKTOBER logo. Proceeds from the PINKTOBER collection will be donated to the Hard Rock Heals Foundation in support of breast cancer awareness causes around the globe.
Guests wanting to show their support and participate in the pink party can visit Cafes around the globe and take part in fundraising activations benefiting local breast cancer charities from Oct. 1 to Oct. 29, 2019. Events include live music performances, craft nights and other fundraisers.
Participating Hard Rock Cafe locations will feature a limited-time cocktail called “Drink Pink Punch” to generate awareness for breast cancer. The delicious Drink Pink Punch cocktail includes Beefeater Pink Gin, the tropical flavors of guava, banana, pineapple and strawberries finished with a house-made guava foam and rainbow candies.