In honor of the 72nd birthday of legendary rock icon, Freddie Mercury, Hard Rock Cafes globally will host “Freddie for a Day” celebrations. The one-day event brings Freddie fans and staff together to honor the musician’s life and legacy, while raising awareness and funds for the Mercury Phoenix Trust. On Wednesday, September 5, Hard Rock Cafe locations around the world will sell wearable mustaches and pins inspired by the legendary rocker to benefit the Mercury Phoenix Trust. The celebration will continue with various events at local Hard Rock Cafe locations.

“Freddie Mercury was a legendary singer, songwriter and record producer, and we are honored to continue our longstanding support of the Mercury Phoenix Trust though the ‘Freddie for a Day’ program,” says Stephen K. Judge, president of Cafe Operations for Hard Rock International. “This year, we are excited to bring the program to more cafes than ever before and support ‘Freddie for a Day’ in our locations around the world, in addition to our European cafes, which have participated in the program for six years.”

To celebrate Freddie’s birthday, Hard Rock Cafes around the world will give customers the opportunity to purchase a limited-edition “Freddie for a Day” pin ($14) On Sept. 5, for one day only, guests will also be able to purchase wearable mustaches ($2) to help them become “Freddie for a Day.” Proceeds from the sales of pins and mustaches will benefit the Mercury Phoenix Trust. Guests and staff can also join in on the fun of Freddie’s birthday by wearing their best Freddie Mercury-inspired gear to Hard Rock Cafes, where the day’s celebrations will feature a full day of Queen music and mustaches.

“Our ‘Freddie For A Day’ initiative is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so,” says Claudia Walker, head of the Mercury Phoenix Trust. “All of us at the Trust are delighted to be extending our relationship with Stephen Judge and his team as Hard Rock Cafes go global with ‘Freddie For A Day.’ What a wonderful way to celebrate Freddie’s life and at the same time raise funds for the charity set up in his name to fight AIDS worldwide.”




Events, Industry News, Hard Rock Cafe