Denny’s Corporation, one of the world’s largest full-service family dining chains, announced it has teamed up with Amazon to further expand its digital ordering network, called Denny’s on Demand, with the addition of an Amazon Alexa voice ordering skill. The introduction of the skill for Amazon Alexa voice ordering at Denny’s is among the first from a family dining brand, as the company embraces its role as a restaurant “omnichannel” innovator.
The Denny’s skill for Amazon Alexa voice ordering is now live, allowing Denny’s guests to place their order directly via Amazon Alexa from the comfort of their own home. After enabling the skill in the Alexa app and linking their Denny’s account and payment information, customers can simply speak command prompts that will activate Amazon’s cloud-based voice service, Alexa. The skill also allows guests to re-order recent menu items and provide estimated pick-up times. From there, the order will be sent directly to their nearby Denny’s restaurant, whether for pickup or delivery (at participating restaurants).
“Since our launch of Denny’s on Demand last May, we have seen a clear and growing demand for greater convenience from our guests,” says John Dillon, chief marketing officer for Denny’s. “Our digital ordering sales are continuing to grow, and we are seeing the benefit that digital ordering technology is bringing to both our restaurants and our guests. We are pleased to continue building on our momentum, offering more and more of our guests a taste of Denny’s available at their fingertips with the introduction of ordering by Alexa.”
Since its inception, Denny’s on Demand has been delivering guests the convenience they crave along with the diner classics they love, whenever and wherever they want it—to the tune of more than 1.3 million orders to date. The platform continues to offer guests an entirely new approach to online ordering, enabling users to fully customize and place an order of any breakfast, lunch, dinner or late-night dish from Denny’s extensive diner menu, any time of day or night, all from the convenience of their smartphone, tablet or Amazon Alexa. In December of 2016, off-premise sales represented 6.6 percent of total sales, but grew to 8.7 percent of total sales in December of 2017. And on what has traditionally been the chain’s busiest day of the year, Denny’s set a company record for off-premise sales on Christmas Day, where the platform accounted for 12.8 percent of total sales.
Denny’s on Demand is powered by Olo, with voice ordering through Alexa powered by Conversable.