Groupon ( announced that effective Mike DeLuca has assumed the role of VP of sales for Breadcrumb, the company’s iPad-based point-of-sale system for restaurants, bars and cafes. In addition, DeLuca will remain in his current role as VP of sales and operations for Savored, a Groupon-owned restaurant reservation andyield management platform for high-end establishments. He will continue to report to Rob Kilgarriff, VP and GM of North American sales and account management, Groupon.

DeLuca is a 20-year sales veteran with experience at a number of technology companies that cater to local businesses. In the early days of Savored, he played a key role as chief revenue officer, and prior to that he served as SVP of sales and operations at AOL Local, where he managed all revenue and operations for a sales team of more than 300 inside and field representatives. DeLuca has also held SVP and VP sales and operations roles at Yahoo and Yodle, a New York-based startup specializing in marketing management tools.

“Mike is a seasoned sales leader with an innate understanding of the needs and operational challenges hospitality businesses face,” says Kilgarriff. “He has greatly accelerated our efforts to introduce both Breadcrumb and Savored to restaurants.”

DeLuca has a B.S. in Communications and Human Development from Boston College.

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