The leading innovator of ‘go anywhere’ wine and beverage drinkware will unveil a fresh new look at the 2016 National Restaurant Association (NRA) Show at McCormick Place in Chicago next month. GOVINO has delighted wine, beer, and spirit drinkers with its highly designed shatterproof, reusable, recyclable drinkware since its inception in 2008. Now the company is taking its product lines to a whole new level by debuting a brand redesign that encompasses everything from product packaging and merchandising to marketing programs and social media.

GOVINO will reveal its new look in Lakeside Booth No. 8452 at the NRA Show from May 21—24 with a distinctive commercial drinkware collection, RESORT BY GOVINO. Made from a lightweight, crystal-clear, Eastman Tritan BPA/BPS-free polymer, this cutting-edge line is reusable, commercial dishwasher-safe and designed for resorts, hotels, restaurants, and numerous other venues in the foodservice and hospitality industries. The product line, which includes a 12-ounce wine/cocktail glass, 16-ounce wine glass, 28-ounce decanter, 16-ounce beer glass, and 8-ounce flute, all feature GOVINO’s signature patented thumb notch and contoured base.

GOVINO CEO, Mark Buss, is eager to see attendees’ responses to the new look and feel of the brand. “GOVINO was originally created to help professional salespeople showcase their wines, but as we realized the demand for the consumer sector was so high, we were driven to stay ahead of the curve,” Buss says. “Our branding redesign focuses intentionally on the consumer, tending to their need for an elegant, modern, flexible design that is also strong and practical.”

NRA Show attendees will also get a sneak peek into the redesigned FESTIVAL BY GOVINO line, which includes a new 10-ounce tasting glass, as well as a dishwasher-safe 16-ounce wine glass, 12-ounce cocktail glass, 8-ounce flute, and 16-ounce beer glass. All GOVINO products are made exclusively in the U.S. and can be customized with any logo or design, making for an elegant and long-lasting impression.

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Industry News, Kitchen Equipment