Award-winning chef and television personality, Gordon Ramsay announced his hard seltzer, Hell’s Seltzer, is now available on shelves across the U.S. Currently in 25 states, Hell’s Seltzer will be sold nationwide by mid-summer. The four Hell’s Kitchen-inspired flavors, including Berry Inferno, Knicker Twist, Mean Green and That’s Forked are sold in variety 12-packs. Partners, Brew Pipeline, Global Brews of London worked with Ramsay over the past year to bring this collaboration to life.
“It’s been incredible working with Gordon Ramsay and all of our partners on this project — seeing it through from ideation to creation. And the response so far has been overwhelmingly positive,” says Steve Kwapil, CEO and co-founder of Brew Pipeline. “Getting Hell’s in the hands of customers across the nation right before summer is perfect timing for these bold and refreshing drinks. We’ve already been ramping up production to ensure we meet the increasing demand of reorders.”
Hell’s Seltzer features unapologetically bold flavors with premium drinkability, crafted by Gordon Ramsay. Brew Pipeline along with their flavor consultants, Lift Bridge Brewing Company, worked with Gordon on the development of each drink. All four recipes are inspired by popular menu items from Gordon Ramsay’s Hell’s Kitchen restaurants across the U.S. Each flavor was tested and approved by the chef and reflects his knack for delivering recipes that put flavor first. Hell’s Seltzer is gluten-free and uses all-natural flavors.
“The team and I have spent months developing the flavors that are just what you’d find at any of my restaurants,” says Ramsay. “As they hit shelves this summer, I hope you’ll enjoy a few as much as I have.”
Hell’s Seltzer is sold in 12-pack variety packs, featuring three of each can. Product specs include:
12 oz cans
Suggested retail price: $15.99-17.99
Berry Inferno – peach, blueberry, raspberry
Knicker Twist – passionfruit, pineapple, orange
Mean Green – kiwi, lime, mint, pineapple
That’s Forked – Key Lime, vanilla, graham
Hell’s Seltzer is distributed by Brew Pipeline’s distributor network. In the coming months, additional markets will launch Hell’s Seltzer.