Gather, the leading event management software for restaurants and venues, today announced a strategic investment from and partnership with Vista Equity Partners, a leading investment firm for enterprise software, data, and technology-enabled businesses. Gather will leverage the partnership and capital to expand its Atlanta employee base and supercharge product development to further help restaurants and venues improve their events business.

With best-in-class customer service resulting in client renewal rates that far exceed the industry average, Gather is on track to power $1 billion in sales by the end of 2017—proving itself to be a driving force in the event management space. Since its inception in 2013, Gather has driven events for more than 3,500 U.S. restaurants and venues, including Fleming’s Prime Steakhouse & Wine Bar, Rick Bayless’ restaurants and Darden Specialty Brands.

“The hospitality industry is increasingly turning to technology to streamline processes, and many restaurants and venues are identifying event programs as the most lucrative business arm to optimize,” says Nicholas Miller, co-founder and CEO of Gather. “Vista’s financial strength and software expertise will fuel Gather’s next chapter of growth, allowing us to improve our existing product and continue to help clients develop event programs that will serve as major revenue streams.”

With its cloud-based platform, Gather helps restaurants and venues manage and grow event programs into new revenue sources by streamlining sales and workflow, from initial inquiry to day-of execution and payments, providing coaching and support for long-term success.

“Gather’s innovative approach to restaurant and venue event management creates a powerful platform with intrinsic value for customers seeking expansion of their event programs,” says Brian Sheth, co-founder and President of Vista Equity Partners. “Our partnership creates a tremendous opportunity to strengthen Gather’s leadership position within a dynamic and growing market eager to adopt collaborative, high ROI software solutions.”

“We’re fortunate to be part of Atlanta’s growing tech community and look forward to tapping into an incredibly talented pool of software engineers, sales managers and other professionals to help take Gather to the next level,” says Miller. The investment from Vista will also allow Gather to continue to expand its Atlanta-based team considerably, with plans to grow all functional teams over the coming year.

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