Frisch’s Big Boy introduced restaurant-industry veteran Jason Vaughn as its new CEO. Vaughn has spent 25 years in the restaurant industry and brings a proven track record of success to Frisch’s Big Boy Restaurants.

“I am truly honored to have been selected to lead this iconic brand,” Vaughn says. “I grew up with Big Boy and I’m thrilled to be the person who will direct the vision of this great company moving forward.”

Vaughn most recently served as president and chief operations officer of Memphis-based Lenny’s Subs, where he led the effort to update the image of the brand’s 110 locations nationwide. Prior to that, he was a division vice president for Wendy’s International, where he led a billion-dollar portfolio in annual sales with an employee base of 21,000. While at Wendy’s, Vaughn also served on the board for the Political Action Committee to address business and franchise concerns. Vaughn started his career at Yum! Brands, spending 19 years there and working his way up to senior director of operations, accountable for 1,100 company and franchise restaurants.

“We have big plans for the future of Frisch’s Big Boy and I know our loyal customers, and those new to the restaurant, will welcome what we have in store,” adds Vaughn. “It’s great to come to a company that is truly set up for success. We have employees who are proud of what they do, a growing customer base and a leadership team that is ready to take Frisch’s Big Boy to the next level.”

“I have no doubt that Jason is the right person to lead this brand into what I’m sure will be an exciting future for everyone involved,” says Aziz Hashim, managing partner, NRD Capital. “He brings almost three decades of operations and franchise experience to Frisch’s, and has a proven track record of building brands through his effective leadership skills.” 

Vaughn was hired after an extensive seven-month national search. He officially starts with the company on April 14.

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