Friendly’s Restaurants has launched a revamped coffee program with newly sourced, high quality beans, updated brewing equipment and a range of new flavors available at participating restaurants. The restaurant chain is celebrating the rollout of its new coffees with a special promotion for its customers on August 15.

The first 25 guests at each participating Friendly’s location on August 15 will be awarded free iced coffee for a year. This prize comes in the form of 52 vouchers for a free iced coffee, totaling one per week for a full calendar year. In addition, every guest on August 15 will be able to purchase Friendly’s new regular or flavored iced coffee for just $1. 

“Our consumers spoke and we listened,” says Dennis Pfaff, chief operating officer, FIC Restaurants Inc. “We absorbed feedback from our guests over the years on our old coffee and are beyond excited to rollout a much-improved coffee program, made with new machines from high quality beans. We look forward to continue improving and evolving with our consumers’ changing tastes.” 

The new coffees have a robust flavor profile and come in regular and decaf options. Additionally, for the first time Friendly’s will be offering iced coffee—which comes in hazelnut, French vanilla, regular and decaf. The new coffees are brewed from high-quality beans with a light roast and are brewed with newly installed machines.

The new coffee program and celebratory promotion are available at participating restaurants only.

Casual Dining, Chain Restaurants, Industry News, Menu Innovations, Friendly's