This year National Ice Cream Day, July 18, also falls on Friendly’s Founders Day.

In honor and celebration of founder Pres Blake, who passed away earlier this year, the brand is giving away free Fribbles to its Sweet Rewards members. Customers that are members of the Friendly’s Sweet Rewards Club will receive a coupon in their account on July 18th for a free, medium-sized Fribble that they have until July 31st to redeem. 

If customers are interested in joining the Sweet Rewards program, they can register either by downloading the Friendly’s mobile app or visiting Those who join the loyalty program will scoop up free ice cream treats all year long, starting with a free medium sundae.

Industry News, Marketing & Promotions, Friendly's