Friendly’s Restaurants has launched a new company-wide initiative—aptly named “Deliciously Celebrated”—through which it honors those who give back to their communities with complimentary in-restaurant celebrations. The program, which is part of the company’s “Acts of Friendly’sness” platform, relies on Friendly’s guests and the community at-large to nominate deserving individuals through a simple online nomination process.
“Our steadfast commitment to the communities we serve is carried out through a promise that Friendly’s be a heart-warming place for customers to create lasting memories while enjoying handcrafted ice cream and delicious food,” says George Michel, chief executive officer, FIC Restaurants Inc. “Through ‘Deliciously Celebrated,’ we seek to reward actions that make the world a friendlier place, one scoop at a time.”
Friendly’s invites consumers to participate in the program by nominating who they think deserves to be Deliciously Celebrated and why. “We’re seeking stories of all kinds demonstrating community members’ Acts of Friendly’sness, so if you know someone who has gone above and beyond to give back to their community, we want to know,” says Michel.
Nominations will be reviewed regularly and those selected will be invited, along with 20 of their friends and family, to a Friendly’s restaurant to be Deliciously Celebrated with a special menu for guests, festive decorations, a commemorative parting gift and more. Guests are also encouraged to share and post event photos using the hashtags #ActsofFriendlysness and #DeliciouslyCelebrated to let others know how to get involved and nominate someone who should be Deliciously Celebrated. The website for information is https://www.friendlysrestaurants.com/deliciously-celebrated/